Client
The client operates a network of various amusement parks, each promising thrilling adventures and unforgettable moments for visitors. However, they faced a daunting challenge – outdated ticketing processes and a lack of online presence were leading to long queues, frustrated visitors, and declining ticket sales.
The Challenge
The client’s amusement parks grappled with a significant challenge. Their traditional ticketing methods involved manual ticket sales at the park entrance, resulting in long lines, especially during peak seasons. Visitors endured uncomfortable waits in the sweltering summer heat, dampening their experience. Moreover, the absence of an online presence limited their reach and hindered potential visitors from planning their trips in advance.
To address these challenges and enhance the visitor experience, client turned to Genesis NGN for a digital transformation.
Research
Genesis NGN initiated an in-depth research phase to understand the client’s unique requirements fully. Our team conducted audits of existing ticketing processes, gathered insights from park visitors, and studied successful digital transformations in the amusement park industry.
The research underscored the urgency of implementing a digital solution that would modernize ticketing, reduce wait times, and offer convenience to visitors.
Solution
To tackle the challenges faced by the amusement parks, Genesis NGN devised an innovative digital transformation strategy. This strategy led to the creation of an integrated e-ticketing platform, specially designed for the amusement park industry.
The platform introduced a hassle-free ticketing experience for visitors through strategically placed touchscreens in the Ticketing Area of the park. These user-friendly touchscreens allowed visitors to select the number of tickets they needed, provide their name, age, and gender, and complete the purchase by scanning the QR code displayed on the touchscreen, and then making payments through platforms like PayPal or others. The e-ticket, received on their smartphones, streamlined the entry process, making ticket purchase accessible and efficient for visitors.
In addition to on-site ticketing, visitors could also purchase tickets online and could specify their preferred amusement park as well as dates of visit. This helped in crowd management and resource planning.
Genesis NGN also developed a centralized platform that allowed park managers to oversee ticket sales, make adjustments, and manage cancellations or ticket increases, ensuring efficient park operations.
This platform also incorporates data analytics capabilities that empower park managers to assess the performance of their park in comparison to others. By leveraging data insights, they can make informed decisions and collaborate with top-performing amusement parks to enhance ticket sales and overall performance
The next step of the ticketing upgrade is NFT ticketing. The client will soon be able to introduce NFT tickets which would increase the overall efficiency of the ticketing process manifold.
Benefits
The implementation of the e-ticketing platform brought remarkable benefits to the amusement parks and their visitors:
- Enhanced Visitor Experience: Long queues and ticketing hassles became a thing of the past. Visitors could enjoy a seamless and quick entry process, leading to increased satisfaction.
- Increased Operational Efficiency: Automated ticketing processes significantly reduced wait times and errors. This operational efficiency translated into improved visitor flow and overall park management.
- Online Convenience: Visitors had the flexibility to purchase tickets online, enhancing planning and accessibility.
- Resource Management: The centralized platform provided park managers with real-time insights into ticket sales, enabling better resource allocation and decision-making.
- Adaptability: The system catered to the diverse amusement parks in the client’s portfolio, accommodating the unique offerings of each park.
- Increase in Ticket Sales: The automated ticketing system led to a notable increase in ticket sales. With an easy and convenient online purchasing option, potential visitors were more inclined to buy tickets in advance. This boost in ticket sales contributed to increased revenue and financial stability for the amusement park.
- Better Use of Manpower: The implementation of an automated ticketing system freed up employees from the time-consuming task of manually selling paper tickets to visitors. This allowed park staff to focus on more critical guest services, such as enhancing safety measures, providing assistance, and improving the overall visitor experience. It also led to a more streamlined workforce, making efficient use of human resources.
