Digitization of a Retail Company to Modernize it

Genesis NGN helped a retail company digitize its processes to maximize revenue, reduce losses, and optimize operations.

Client

Our client is a retail company that operates a chain of supermarkets in Europe. The company has 50+ stores that sell mostly food related products, but also a variety of other items. They offer products that are of the highest quality and at affordable prices to their customers. 

The Challenge

The company was using outdated technology and processes in their stores. Because they did not use modern technology, they suffered many problems, including theft, inventory management related issues and financial losses. Their customers had to wait long to check out and pay, which affected their relationship with them. The company attempted to modernize its stores, but due to lack of a holistic approach, it couldn’t succeed. Lack of modern technology limited the company’s capabilities. In order to modernize and improve the overall performance of their different stores, they approached Genesis NGN. 

The solution 

Genesis NGN team first visited different retail stores of the client to understand the existing process. In their respective stores, they checked what equipment they are using for shelf tagging, scanning tags, inventory recording, security, etc. They found that many of the equipment they were using was outdated and needed an upgrade. Also, the Genesis team noticed that the company stores used Excel to record their inventory and sales data, which led to inventory information being always out of date. 


Genesis NGN team chalked out upgraded processes that leveraged the latest technologies. We introduced all the latest store devices such as barcode readers, tag printers, and hand held scanners. We also developed an Android app for store management which enabled managers to check inventory, order products, monitor sales, and track revenue. In addition, we set up a training program to effectively train staff of all the stores on the new processes and gadgets. AI based cameras were added to reduce theft.

This upgradation of the entire enterprise led to manifold improvements:

  1. Accurate inventory reporting and management
  2. Improved purchase process
  3. Faster checkout process for customers
  4. Reduced revenue loss due to inventory losses, thefts, and reduced staff wastage.
  5. Increased revenue due to faster checkouts, improved customer experience, lesser money locked in inventory, and reduced staff dependency due to improved technology.