Client
The client is a brick-and-mortar furniture and home goods retailer with stores at multiple locations in the U.S. Due to their quality products, and customer service, they became one of the best furniture and home goods retailers. They significantly expanded their business over the past few decades by opening multiple stores and gaining strong brand recognition and a loyal customer base.
Problem
Despite having a strong reputation and loyal customer base, the client experienced a decline in sales due to shifts in the digital economy and evolving customer preferences and buying behavior. Recognizing the trend, competitors swiftly transitioned from traditional brick-and-mortar setups to e-commerce, reaping significant benefits. Similarly, the client aimed to establish an online presence but encountered numerous obstacles. Frustrated by the limitations of the platform, they sought assistance from Genesis NGN to digitally transform their business and overcome these challenges.
The research
To address the client’s problems and transition their business online successfully, GenesisNGN assembled a team of experts. This team met with the client and their teams at various retail stores. During these visits, they interacted with different store managers to gain insights into the business and products. They discovered that aside from the Google Business profile, the client had no solid online presence. Additionally, their social media handles were inactive, lacking engagement with potential or current customers, or their target audience.
Solution
To assist the client in catching up with competitors, gaining customers, and halting their decline in sales, the GenesisNGN team proposed a centralized ecommerce platform. Once completed, this platform will connect stores, manufacturing and delivery partners, websites, and apps, creating synergy for the client’s e-commerce business.
Centralized platform
The GenesisNGN team used all the latest technology and microservices architecture to create a faster and more flexible platform consisting of multiple modules: sales, procurement, and inventory management.
App and website
For their e-commerce venture, the client required an online store. Alongside the centralized platform, the GenesisNGN team created the online store, incorporating the latest technology and all essential functionalities needed in an e-commerce website and app. Customers can explore nearby stores for offline purchases, compare various products and prices, chat with support staff for inquiries or complaints, and seamlessly complete purchases without encountering any issues. To enhance customer engagement and encourage online purchases, the client’s team can easily create sales campaigns and add discount codes.
Benefits
- Increased Revenue: By transitioning to e-commerce and implementing the centralized platform, the client can expand their customer reach, leading to increased sales and revenue.
- Improved Customer Experience: The seamless order processing and real-time inventory tracking enhance the overall shopping experience for customers, leading to higher satisfaction and retention rates.
- Enhanced Operational Efficiency: The centralized platform streamlines product management, order processing, and inventory management, reducing manual errors and improving efficiency.
- Data-Driven Insights: The platform provides valuable analytics and insights into sales performance, demand trends, and inventory management, enabling the client to make informed business decisions.
- Competitive Advantage: By leveraging technology and embracing e-commerce, the client gains a competitive edge over traditional brick-and-mortar competitors and stays relevant in the digital economy.
- Cost Savings: The efficient procurement and inventory management functionalities help minimize stockouts and overstocking, reducing storage costs and optimizing inventory investments.
- Flexibility and Scalability: The modular architecture of the platform allows for flexibility and scalability, enabling the client to adapt to changing business needs and future growth opportunities seamlessly.
- Brand Visibility and Recognition: The online presence established through the e-commerce website and app increases brand visibility and recognition, attracting new customers and fostering brand loyalty.
