As we’ve said earlier, digital transformation is the key to success in the current competitive era.
With the advent of digital transformation, almost every other aspect of your company can be made easy.
Every other company is working hard and adopting new technologies to stay ahead of the competition. Now, when all companies are being so innovative, how can biggies like Audi stay behind?
In the past years, Audi has been transforming its traditional showrooms into hi-tech digital experiences. This experimental practice has successfully upraised Audi’s sales by over 60% as more and more people are loving the experience. Wanna know the whole story? Here’s what they did.
What Did Audi Do?
The first thing that every company needs to do is to attract potential customers. In order to do so, Audi introduced the concept of Audi City in the year 2012 in Berlin.
In Audi City, customers get to explore the car’s catalog in a completely new and digital way. Customers can discover different Audi models and get to learn about them digitally. They get to learn about the models with the help of videos, presentations, live streaming, and much more. Of course, customers can make a purchase as well. All these activities are performed during the day time and in the evenings, customers can experience various program of discussion, reading, exhibitions, etc.
There, even before getting hands-on on the vehicles, visitors can select their desired cars on devices like tablets and explore them. They can even consult the attendants present there to learn about technology more. This eliminates the use of boring magazine catalogs, where customers had to learn about the model with the text and image provided. In Audi City, interactive videos are shown to the customers, where they can learn about the model in a fun and interactive way. This surely makes the customer’s experience enjoyable and persuade the customer to buy the model.
Audi’s Approach
In Audi City, the company combined high-end technology with the beauty of architecture. They started to use multi-touch tablets, tablet-user interface, and much more. Through powerwalls, customers can watch the interior of the vehicles, which enables them to get a better hands-on experience. Customers can even control the windows and watch the vehicles driving away like it’s running on a road. Moreover, they can hear the sound of engines as well.
Audi has even retrained its employees to work in a showroom, in order to give its customers the best of both worlds experience. They make sure no matter what type of customer walks in, technologically sound or not, he/she should be able to get the best experience that they can offer.
Results
In the past few years, Audi has recorded a 60% rise in its sales and the credit for this goes to none other than the Audi City. With Audi City, the customer has successfully captured a lot of attention from its potential buyer and just for the sake of experience something, the customers end up visiting the showroom. As more and more people were getting a better experience at Audi than other company’s showrooms, they eventually made a purchase there. This proves how important it is to provide a great experience to your customers.
Currently, the Audi City is being run in various cities like Berlin, Istanbul, Paris, Moscow, etc. They plan to open more in the future. The only problem that they are facing is that the experience center requires a huge area, which is not possible to get in every city.
In the end, this experimental step taken by Audi shows how fruitful digital transformation can prove to be for your company.
